In the Moment is an awareness campaign that encourages mindfulness and being present. The centrepiece is a mobile meditation truck that can be invited to various events, including universities, providing visitors with a guided meditation experience in a designated place. The campaign's identity creates a moment of peace amid daily busyness. To extend the message beyond the experience, merchandise such as tote bags and stickers is available, serving as gentle reminders to slow down, breathe, and live “in the moment.”