Kejutan is an identity design project for a cheesecake shop, inspired by my own love of cheesecake and the memories it holds. I used warm-toned colours, playful shapes, and a friendly typography to capture the joy of indulgence and surprise. Every element—from the logo to the packaging—aims to evoke warmth, delight, and nostalgia, inviting customers to experience the same happiness that cheesecake has always given me.